Email Marketing Blog

More info about Facebook

2011-03-15T01:05:00.001-04:00

Just updated my site!

2011-03-09T23:37:00.002-05:00

http://www.robertaserpa.net/?ref=blog
I still have tons of work to put in there, but so far I'm proud of it.
Let me know if you like it!

Social Media Is Not Killing Email

2011-03-03T12:19:00.000-05:00

Email remains the top choice for marketing communications among all age groups

Just updated my portfolio @Coroflot

2011-02-27T22:45:00.000-05:00

Please check it out here: www.coroflot.com/robertaserpa

This is one of my recent email designs

2011-02-10T22:44:00.000-05:00

Free webinars on email marketing

2011-01-21T10:26:00.000-05:00

Exploring Various Ways to Acquire New Email Subscribers:
http://www.brighttalk.com/r/4jS

SUBSCRIBERS, FANS & FOLLOWERS: Email, Facebook & Twitter Insights:
http://www.brighttalk.com/r/gjS

Email to Lead in 10 Days:
http://www.brighttalk.com/r/6jS

Email Optimization – Your Customers Take It Personally:
http://www.brighttalk.com/r/QjS

Passports to Email: A Global Perspective of Email and Privacy Laws:
http://www.brighttalk.com/r/HjS

Email Trends of 2011:
http://www.brighttalk.com/r/7jS

Email is not dead, people!

2011-01-10T10:26:00.000-05:00

How the world spends its time online

http://www.theemailguide.com/images/infographics/timespentonline.gif

5 Most Unique States by Email Usage

http://www.theemailguide.com/images/infographics/rockspace-email-usage.jpg

The 12-step landing page rehab program

http://www.theemailguide.com/images/infographics/unbounce-12-step-rehab.png

Wishing an amazing 2011!

2010-12-30T15:14:00.002-05:00

For all my great friends, colleagues and readers,

Thanks for the support, for keep coming back for more and for simply being very good to me. I hope the economy improves in 2011, that we all work on quality campaigns and that we are all very proud of our numbers!
wish you all the best!

Roberta Serpa.

interesting post about email subject lines

2010-12-27T10:13:00.001-05:00

20 Holiday Subject Lines that Light Up the Inbox

A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing.

20 holiday subject lines that stand out in the inbox

Don’t wait till Friday; shop online Thanksgiving Day for Members-Only Savings!
Best of BLACK FRIDAY COUPONS & FREE SHIPPING
Feast on 30 Tasty Gifts under $30‏
Save 20% + FREE SHIPPING. 2 Days Only – Cyber Sale
A Wine Discount to Brighten Your Holiday Table
Holiday sneak peek: Benefit, Dior, Kat Von D + more
Tis The Season To Give Great Gifts + 20-40% Off‏
Santa’s worked his magic – 15% Off‏
Christmas Countdown: 40-50% Off Sweaters‏
Top 10 Holiday Gifts + 10% Off & Free Shipping‏
Technology gifts…Open me
Our most popular gift is…
Stocking Stuffer Sunday…Save on Gifts, Gadgets, and More‏
Ho ho home: Free shipping when you spend $50 on select holiday home updates.
Order Early For Extra Savings & a Stress-Free Holiday Season
Jingle Your Way to Savings! HOHOHO Coupon Enclosed.
Hurry! 10 Days Left to Save $10 with HOHOHO Code
12 Deals of the Holidays
Extreme Holiday Celebration, Ornaments and Big Savings!
Exclusive Holiday Gift Set Preorder + Complimentary Shipping & Deluxe Sample!

What holiday subject lines stood out in your inbox? I’d love to hear them. Leave a comment!

Takeaway: Use a little Christmas imaginative magic in crafting your holiday subject lines. A good subject line should catch someone’s attention just like reindeer landing on the roof would!

source: http://blog.verticalresponse.com/verticalresponse_blog/

2010-11-27T23:58:00.001-05:00

CafePress always sends great emails: http://ping.fm/z0UL9

CafePress always sends great emails

2010-11-27T23:51:00.002-05:00

But they also send me a lot of emails in just 1 week. The offers don't change much and unsubscribing is not the easiest thing either... Their designs are great, but I never bought a thing and recently canceled my subscription.

Some of my email work for Westgate Resorts

2010-11-27T23:46:00.004-05:00

2010-11-27T23:46:00.001-05:00

Aetna emails are just too long... good content, but too long! http://ping.fm/xYApZ

Aetna emails are just too long... good content, but too long!

2010-11-27T23:42:00.003-05:00

2010-11-27T23:42:00.001-05:00

Nice examples of hotel emails: http://ping.fm/vcnYp

Nice examples of hotel emails

2010-11-27T23:40:00.000-05:00

2010-11-27T23:39:00.001-05:00

Did you know that much about Facebook? (I didn't!)
http://ping.fm/zAztQ

Did you know all this about Facebook?

2010-11-27T23:32:00.000-05:00

2010-10-31T01:46:00.001-04:00

2009 emails numbers:
http://ping.fm/VCZEa

2009 emails in numbers

2010-10-31T01:43:00.000-04:00

* 90 trillion – The number of emails sent on the Internet in 2009.
* 247 billion – Average number of email messages per day.
* 1.4 billion – The number of email users worldwide.
* 100 million – New email users since the year before.
* 81% – The percentage of emails that were spam.
* 92% – Peak spam levels late in the year.
* 24% – Increase in spam since last year.
* 200 billion – The number of spam emails per day (assuming 81% are spam)

source: http://www.rackspace.com/apps/blog/2010/02/what-email-looked-like-in-2009-in-numbers/

5 new P's and 6 new C's on marketing

2010-10-23T22:31:00.000-04:00

The 5 new P's on marketing are:
people (audience)
Passion (Driven by facts)
Processes (who's involved, how to get it done)
platform (email, website, app, mobile)
partners (seo, sem, ppc, google/yahoo ads)

8 C's of permission (direct) marketing
Conscious concent (people want to hear from you)
content type
communication channel( email, mail, phone, facebook, twitter)
content platform (mobile, netbook, desktop, ipad)
choice of content (target by gender, geo, age)
clarity (offer is due on a specific date, coupon valid in stores only)
control (when do you send it, how many times, date of the week/month)
confirmation

Not email related but product related: my epila saga

2010-10-23T04:47:00.006-04:00

Back on 2008 I bought a product that promised permanent laser hair removal for an affordable $179 + shipping. I had problems with ingrowing hair for awhile and 2 dermatologists told me the same thing: the only way for you to avoid those is by simply getting rid for good of hair in the affected area.

Laser hair removal is not cheap, and it drags to up 1 year of treatment, so I looked for more affordable alternatives, because the are I would be using is not extensive. I found a product named EPILA at Amazon and back then it didn't have any negative reviews, so for a bit more than $200 ($179 + shipping costs), I received the product within 10 days.

I followed every single step on its manual instructions (yes, I do read all my manuals, people). After trying to use it twice, I realized that the product gave me 2 burning scars in my legs and underarm, never eliminated any hair (neither made then weaker) and depending on the thickness of the hair to be targeted, it simply just burns it, but doesn't eliminate by its roots as promised everywhere!

The site guarantees Money-back for 60 days and 1 Year Replacement Warranty, but now, after 2 years trying to contact them with no success and having shipping back the product within the 30 day period, I decided to file a complaint on BBB and also so sue then on the small claims court. They never answered to any of my emails, and I sent dozen! They ignored me completely! So now here am I: with scars I didn't have before, no money back and no product!

Companies like these, with a nice website, a 1800 number and beautiful before and after products should be out of the business for good. This is almost 2011 and people can't be lying anymore, specially with a product that leaves scars forever in your body. I already posted a bad review about it on Amazon, but now, I decided to advert people anywhere and anywhere I can.

I strongly advise you: DO NOT BUY IT! The product is made with cheap material, it's laser, so it's dangerous if not well used and for all the headache and stress, I would stay away from any new company offering revolutionary products.

The company doesn't even list its address on the website and the one from their domain is a PO Box one. Paypal shouldn't accept them anymore... very concerning, very bad, very misleading...

-----------------
UPDATE SO FAR:
I received emails from them and they are asking me for copies of my receipts and credit card statements. Also, the person never signed its emails, so I'm not even sure who am I dealing with! Here follows the copy... I'm so tired of this...

"Hi

Well..this is the only thing we can guess.
We used to have our agent who used to run epila site moren than 2 years.
The company has bankrupt and left us(manufacturer) a huge debt.

The comapany is gone for a long time and we had to suffer from them.
We don't have customer service call center. We couldn't run the calling agent because of the bad agent.
So many things happen when we had them as our exclusive agent.

This is a disaster. Now, we, manufacturer run this site by ourself and decide not to involve any agent.

Sorry about all disaster. we are still paying the debt to our bank."

---------------------------
One more update so far: now they are claiming that I'll be reimbursed... let's see!

"Hi Sir,

All we're asking is the date you purchase your full name and address.
With this information, it is lot easier to pull out your information and refund right away.

Some customer gave us different name from when they purchase order becuase shipping and billing address and the name is different.
That's what I meant by the document.
Just provide us the date, name, shipping address. That's all we need.

Thank you

Epila"

2010-10-10T14:44:00.001-04:00

Read this: What not to do on Facebook http://ping.fm/J3JZm

What not to do on Facebook

2010-10-10T14:20:00.002-04:00

Millions people are using Facebook daily in routine, but most of peoples are not aware that how they can protect his account and profile on Facebook. Here we give some use full tips that how you can protect you account and profile. If you can avoid from these things then your account and Profile are safe and you can enjoy from Facebook for a Long Time.

Using a Weak Password
Avoid simple names or words you can find in a dictionary, even with numbers tacked on the end. Instead, mix upper- and lower-case letters, numbers, and symbols. A password should have at least eight characters. One good technique is to insert numbers or symbols in the middle of a word, such as this variant on the word "houses": hO27usEs!

Leaving Your Full Birth Date and city in Your Profile
It's an ideal target for identity thieves, who could use it to obtain more information about you and potentially gain access to your bank or credit card account. If you've already entered a birth date, go to your profile page and click on the Info tab, then on Edit Information. Under the Basic Information section, choose to show only the month and day or no birthday at all.

Overlooking Useful Privacy Controls
For almost everything in your Facebook profile, you can limit access to only your friends, friends of friends, or yourself. Restrict access to photos, birth date, religious views, and family information, among other things. You can give only certain people or groups access to items such as photos, or block particular people from seeing them. Consider leaving out contact info, such as phone number and address, since you probably don't want anyone to have access to that information anyway.

Posting Your Child's Name in a Caption
Don't use a child's name in photo tags or captions. If someone else does, delete it by clicking on Remove Tag. If your child isn't on Facebook and someone includes his or her name in a caption, ask that person to remove the name.

Mentioning That You'll Be Away From Home and where are you going
That's like putting a "no one's home" sign on your door. Wait until you get home to tell everyone how awesome your vacation was and be vague about the date of any trip.

Letting Search Engines Find You
To help prevent strangers from accessing your page, go to the Search section of Facebook's privacy controls and select Only Friends for Facebook search results. Be sure the box for public search results isn't checked.

Sharing too much
Do the math: you post pictures of your car, your living room, you say where are you going for lunch, dinner, concerts... People easily know how wealthy are you and you become an easy target. Worse part is that you are inviting them in! Be careful with too much, it pays to show just the necessary lately.

Venting as you think no one reads
Calling your boss names and out loud saying things about relatives and neighbors is bad. People talk, online and offline... Be careful, just because the one you are venting about is not your friend online, that doesn't mean she or he will never learn you've been talking behind their backs...

Apple always does it right...

2010-09-28T15:32:00.001-04:00

<<apple_set2.jpg>> <<apple_set1.jpg>>
They are very white, the images are always great and the descriptions
really sell the products...

Staples from Spain is doing it right!

2010-09-28T15:29:00.000-04:00

They are so cute! Their products and freebies are also very nice…

Roberta Serpa.
Web Designer, Office Depot Global E-commerce
6600 North Military Trail
Boca Raton, FL 33496
T + 561.438.8902
roberta.serpa@officedepot.com

2010-09-16T21:40:00.001-04:00

Just updated my coroflot profile, take a look: http://ping.fm/Z4gZm

2010-09-15T00:34:00.001-04:00

The Geosocial universe in numbers: http://ping.fm/hBNLM

2010-09-15T00:32:00.001-04:00

Your email provider tells a lot about you: http://ping.fm/XavPC

Geosocial universe in numbers

2010-09-15T00:31:00.000-04:00

Your email provider tells a lot about you...

2010-09-15T00:29:00.001-04:00

2010-09-09T16:10:00.003-04:00

Do you know how to improve your google search? http://ping.fm/z1R0R

2010-09-09T16:10:00.001-04:00

30 do's and don't on email marketing today: http://ping.fm/rdL7E

2010-09-09T16:08:00.001-04:00

Let's all participate in this webinar on email marketing about segmentation improving results: http://ping.fm/XjcIY

30 Email Marketing Do's & Don'ts From 3 Experts

2010-09-09T14:02:00.001-04:00

Ask yourself, "why should my consumer sign up for my email?"
Use intrigue versus incentive.
Build up 'reverse preferences' (track what people do & don't do).
Run subject line tests.
Use social media to increase open rates.
Test.
Analyze.
Use web and email designers.
Use clear calls to action.
Keep important content/messages above the fold.
Do respect image blocking and the preview pane.
Do render tests.
Do create an iron-clad email production process with tasks, individuals, and even days of the week associated with each milestone.
Do run a test with every send – and (this is key) – share your results with your stakeholders for short-term visibility; archive them for long-term learnings.
Do ask yourself these three questions:
       (1) What is this email about?
       (2) Why do my subscribers care?
       (3) What do they do about it?

Don't

Don’t assume something works.
Don’t convert print promotions directly to email campaigns.
Don’t overcomplicate your email creative.
Don’t over-mail your list.
Don’t under-mail your list.
Don’t make subscribing – or unsubscribing – too complicated.
Don’t try to say too much with a single email.
Don’t silo email – remember your other channels, both offline and digital.
Don’t forget about the landing page!
Don’t assume what worked yesterday will work today, or tomorrow. Keep testing and evolving!
Don't ignore your reports & front line.
Don't badger the lifeless (don't over-mail your non-responders).
Don't say everything in the subject line.
What should I do next? (no call to action)
Don't forget to be timely.

Source: ClickZ's Connected Marketing Week. During yesterday's eec workshop, Optimizing Your Email Campaigns, 3 email experts led by eec founder, Jeanniey Mullen, gave us their top 5 do's and top 5's don'ts of email marketing. Sundeep Kapur, VP, Strategic Marketing, NCR eCommerce, Debbie Kane, Director, Web & Partnership Marketing, Active Interest Media,Aaron Smith, Director, Professional Services, Smith-Harmon, a Responsys Company

How to improve your search on google

2010-09-09T13:57:00.001-04:00



Basic Examples
This Search		Finds Pages Containing...
biking Italy		the words biking and Italy
recycle steel OR iron		information on recycling steel or recycling iron
"I have a dream"		the exact phrase I have a dream
salsa –dance		the word salsa but NOT the word dance
Louis +I France		information about Louis the First (I), weeding out other kings of France
castle ~glossary		glossaries about castles, as well as dictonaries, lists of terms, terminology, etc.
fortune-telling		all forms of the term, whether spelled as a single word, a phrase, or hyphenated
*define:*imbroglio		definitions of the word imbroglio from the Web

Calculator
Operators	Meaning	Type Into Search Box (& Results)
*+ – /**	basic arithmetic	*12 + 34 - 56 7 / 8**
% of	percentage of	45% of 39
^ or **	raise to a power	2^5 or 25**
old units in new units	convert units	300 Euros in USD, 130 lbs in kg, or 31 in hex

Restrict Search
Operators	Meaning	Type Into Search Box (& Results)
city1 city2	Book flights.	sfo bos (Book flights from San Francisco (SFO) to Boston (BOS).)
site:	Search only one website or domain.	Halloween site:www.census.gov (Search for information on Halloween gathered by the US Census Bureau.)
[#]..[#]	Search within a range of numbers.	Dave Barry pirate 2002..2006 (Search for Dave Barry articles mentioning pirates written in these years.)
filetype: (or ext:)	Find documents of the specified type.	Form 1098-T IRS filetype:pdf (Find the US tax form 1098-T in PDF format.)
link:	Find linked pages, i.e., show pages that point to the URL.	link:warriorlibrarian.com (Find pages that link to Warrior Librarian's website.)

Specialized Information Queries
Operators	Meaning	Type Into Search Box (& Results)
book (or books)	Search full-text of books.	book Ender's Game (Show book-related information. Note: No colon needed after book.)
define, what is, what are	Show a definition for a word or phrase.	define monopsony, what is podcast (Show a definition for the words monopsony and podcast. Note: No colon after define, what is, or what are.)
define:	Provide definitions for words, phrases, and acronyms from the Web.	define:kerning (Find definitions for kerning from the Web.)
phonebook:	Show all phonebook listings.	phonebook: Disney CA (Search for Disney's phone numbers in California - CA.)
rphonebook:	Show residential phonebook listings.	rphonebook: bill jones NY (Search for the phone number of every Bill Jones in New York State - NY.)
movie:	Find reviews and showtimes.	movie: traffic (Search for information about this movie, including reviews, showtimes, etc.)
stocks:	Given ticker symbols, show stock information	stocks: goog (Find Google's current stock price.)
weather	Given a location (US zip code or city), show the weather	weather Seattle WA, weather 81612 (Show the current weather and forecast. Note: No colon after weather.)

Alternative Query Types
Operators	Meaning	Type Into Search Box (& Results)
cache:	Display Google's cached version of a web page.	cache:www.irs.gov (Show Google's cached version of the US Internal Revenue Service home page.)
info: (or id:)	Find info about a page.	info:www.theonion.com (Find information about The Onion website.)
related:	List web pages that are similar or related to the URL.	related:www.healthfinder.gov (Find websites related to the Healthfinder website.)

Restrict Search to Sites where Query Words Appear
Operators	Meaning	Type Into Search Box (& Results)
allinanchor:	All query words must appear in anchor text of links to the page.	allinanchor:useful parenting sites (Search for pages that are called useful parenting sites by others.)
inanchor:	Terms must appear in anchor text of links to the page.	restaurants Portland inanchor:kid-friendly (Search for pages on Portland restaurants for which links to the page say they are "kid friendly.")
allintext:	All query words must appear in the text of the page.	allintext:ingredients cilantro chicken lime (Search for recipes with these three ingredients.)
intext:	The terms must appear in the text of the page.	Dan Shugar intext:Powerlight (Find pages mentioning Dan Shugar where his company, Powerlight, is included in the text of the page, i.e., less likely to be from the corporate website.)
allintitle:	All query words must appear in the title of the page.	allintitle: Google Advanced Operators (Search for pages with titles containing "Google," "Advanced,", and "Operators".)
intitle:	The terms must appear in the title of the page.	movies comedy intitle:top ten (Search for pages with the words movie and comedy that include top ten in the title of the page.)
allinurl:	All query words must appear in the URL.	allinurl:pez faq (Search for pages containing the words pez & faq in the URL.)
inurl:	The terms must appear in the URL of the page.	pharmaceutical inurl:investor (Search for pages in which the URL contains the word investor.)

Restrict Search to Google Groups
Operators	Meaning	Type Into Search Box (& Results)
author:	Find Groups messages from the specified author.	flying author:Hamish author:Reid (Search for Hamish Reid's articles on flying.)
group:	Find Groups messages from the specified newsgroup.	ivan doig group:rec.arts.books (Search for postings about Ivan Doig in the group rec.arts.books.)
insubject:	Find Groups messages containing crazy quilts in the subject.	insubject:"crazy quilts" (Find articles containing crazy quilts in the subject line.)

Restrict Search to Google News
Operators	Meaning	Type Into Search Box (& Results)
location:	Find News articles from sources located in the specified location.	queen location:uk (Find British news articles on the Queen.)
source:	Find News articles from specified sources.	peace source:ha_aretz (Show articles on peace from the Israeli newspaper Ha'aretz.)

Restrict Search to Froogle
Operators	Meaning	Type Into Search Box (& Results)
store:	Find Froogle products from the specified store.	jeans store:gap (Find Gap jeans.)

Solve mathematical problems with Google's built-in calculator function. Simply enter the expression you'd like evaluated in Google's web search box and hit the ENTER key or click the "Google Search" button.
BASIC ARITHMETIC

OPERATOR	MEANING	TYPE INTO SEARCH BOX
+ or plus	addition	12 + 34 or three plus four
– or minus	subtraction	3.4 - 5.6 or five minus two
* or times	multiplication	56 * 7 or six times nine
/ or divided by	division	7 / 8 or ten divided by two
% of or percent of	percentage of	45% of 39
mod or %	modulo (the remainder after division)	15 mod 9 or 15 % 9
^ or **	raise to a power	2^5 or 2**5
the nth root of	nth root	4th root of 16, sqrt(16), cube root of 109
reciprocal of	multiplicative inverse	reciprocal of 7

ADVANCED MATH
The following table lists some of the functions built into Google's calculator.
OPERATOR	FUNCTION	TYPE INTO SEARCH BOX
sin, cos, tan, sec, csc, cot	trig functions (arguments are assumed to be in radians)	cos(pi/3) cosine(pi/3)
arcsin, arccos, arctan, arccsc, etc.	inverse trigonometric functions	arccos(.5)
sinh, cosh, tanh, csch, arsinh, arccsch, etc.	hyperbolic functions	cosh(6)
ln	logarithm base e	ln(16)
log	logarithm base 10	log(16)
lg	logarithm base 2	lg(16)
exp	exponential function	exp(16)
!	factorial	5!
choose	x choose y calculates the number of ways of choosing a set of y elements from a set of x distinct elements	5 choose 3

CONSTANT	MEANING	TYPE INTO SEARCH BOX
e	base of the natural system of logarithms	e
pi	the ratio of the circumference to the diameter of a circle	pi/6
i	imaginary number, which represents one of the two square roots of -1	i^2
gamma	Euler's constant	e^gamma

TIPS (adapted from Google's Online Calculator Help)

Parentheses can be used whenever they'll serve to make complicated expressions unambiguous, and also sets of parentheses can be used within parentheses; don't use brackets for grouping.

You can force the calculator to try to evaluate an expression by putting an equals sign (=) after it. This works only if the expression is arithmetically computable. For example, 1-800-555-1234= will return a result, but 1/0= will not (because dividing a non-zero number by zero is undefined and not computable).

Parentheses can be used to enclose the parts of your expression that you want evaluated first. For example, (1+2)*3 causes the addition to happen before the multiplication.

Google's calculator automatically balances unclosed parentheses.

A missing operator within an expression may default to an *, e.g., 6cos(2pi).

Feel free to experiment with the calculator as not all of its capabilities are listed here.

UNITS OF MEASURE AND CONVERSIONS
Compute expressions involving different units. By default, units are converted to and results expressed in meter-kilogram-second (mks) units. Many units have both long and short names. Use whichever name you prefer.
TYPE OF UNITS	UNIT CONVERSION	EXAMPLES OF UNITS
	old units in new units
Currency (money)	23 USD in Euros	US Dollars (USD), Euros, Britain Pounds (GBP)
Mass	130 lbs in kg	kilogram or kg, grams or g, grains, pounds or lbs, carats, stones, tons, tonnes
Length	3 miles in km	meters or m, miles, feet, Angstroms, cubits, furlongs
Volume	three quarters of a cup in teaspoons	gallons, liters or l, bushels, teaspoons, pints
Area	2 acres in sq km	square kilometers, acres, hectares
Temperature	98.6 Fahrenheit in Celsius or 98.6 f in c	Celsius or c, Fahrenheit or f
Time	1 year in seconds	days, seconds or s, centuries, sidereal years, fortnights
Electricity	100 volts in picovolts	volts or v, picovolts, amps or a, ohms, henrys
Energy	160 lbs * 4000 ft in Calories	Calories, British thermal units (BTU), joules, ergs, foot-pounds (Warning: When your query includes "Calories" with a capital "C," Google returns kilocalories called "calories" by nutritionists.)
Power	1 hp in watts, 500 V * 3 A in KW	watt or W, kilowatts or KW, megawatts or MW, horsepower or HP
Angle	90 degrees in radians	degrees or radians
Information	2 bytes in bits	bits, bytes, kbytes
Quantity	1 great gross in dozens	dozen, baker's dozen, gross, great gross, score
Numbering Systems	1500 in hex 64 in binary LVII in decimal	decimal, hexadecimal or hex, octal, binary, roman numerals (Prefix hexadecimal numbers with 0x, octal numbers with 0o and binary numbers with 0b, e.g., 0x7f + 0b100101)

PHYSICAL CONSTANTS
The following table lists just a few of the many commonly used physical constants known to the calculator function.
SHORTHAND NOTATION	LONG NAME	CLICK LINK FOR AN APPROXIMATE VALUE
au	Astronomical Unit	au or astronomical unit
	Avogadro's number	Avogadro's number
k	Boltzmann constant	k or Boltzmann constant
	Faraday constant	Faraday constant
G	gravitational constant	G or gravitational constant
	magnetic flux quantum	magnetic flux quantum
	mass of a proton	mass of a proton
m_planet	mass of planet	m_Mars, m_Earth, m_Uranus, m_sun
	molar gas constant	molar gas constant
	permeability of free space	permeability of free space
h	Planck's constant	h or Planck's constant
r_planet	radius of planet	r_Earth, r_Pluto, r_sun
c	speed of light in a vacuum	c or speed of light
	speed of sound in air at sea level	speed of sound

2010-08-31T00:52:00.003-04:00

Nice collection of Welcome emails:
http://ping.fm/tjpRY

2010-08-31T00:52:00.001-04:00

The size of internet by country: http://ping.fm/zENcq

2010-08-31T00:50:00.001-04:00

How are people using Twitter:
http://ping.fm/2Tyd4

2010-08-31T00:46:00.001-04:00

Wondering what people are buying online? check this info graphic http://ping.fm/FHuiN

2010-08-31T00:45:00.003-04:00

Female customers shop very differently than male ones online: http://ping.fm/qnLeM

2010-08-31T00:45:00.001-04:00

Email click rates by industry: http://ping.fm/0mWdZ

2010-08-31T00:44:00.001-04:00

How mobile browsing is changing social media:
http://ping.fm/byxe7

2010-08-31T00:43:00.003-04:00

Why would you send a plain welcome email message? http://ping.fm/KV961

2010-08-31T00:43:00.001-04:00

Check out this revealing numbers about email marketing: http://ping.fm/JDgF4

2010-08-31T00:42:00.001-04:00

People are really socializing on Facebook:
http://ping.fm/aj339

2010-08-30T06:42:00.001-04:00

Very interesting numbers on email marketing:
http://ping.fm/gVy5Z

People are really socializing on Facebook

2010-08-27T16:48:00.001-04:00

Some revealing numbers about email marketing in America

2010-08-27T16:06:00.001-04:00

I have compiled a nice list of a lot of numbers that show tons of marketing opportunities in the email marketing. I’m already working on another one to be published soon. Although some data seem outdated, most of it is still a reality, specially the ones with bad low numbers.

About Retailers' Welcome Emails Content:

98% contain a link to their shopping site
33% contain a link containing store locators
14% contain a link to catalog information
14% contain a link to "request a catalog"
12% contain a link included a shopping site search box
11% contain a link contained a link to a registry
9% contain a link to articles and other content
8% contain a link to gift card offerings
8% offer to send you other email newsletters
7% contain a link to the retailer's loyalty program
7% contain a send-to-a-friend link or language
6% contain a subscribe link to capitalize of welcome emails that are forwarded to friend and family
2% contain a refer-a-friend link
- Email Experience Council, "2007 Retail Email Subscription Benchmark Study" (2007)

The average click-through rates of email is 11%. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

The average order-conversion rate of email is 6%. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

Average spending on email marketing to house files was $311,196 (only 10% of companies’ online marketing budgets). - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

The average house list in 2006 was 2.4 million names, compared to 1.6 million the year before. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

US mobile-commerce revenues are expected to double in 2010, reaching $2.4 billion. -Coda Research Consultancy (2010)

Email delivers the highest ROI by an eye-popping margin: a whopping $57.25 for every dollar spent on it in 2005, $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email Internet marketing. - DMA (2005)

63% of Social Media Users use the same email account for their social networking alerts and permission email. - Merkle , "View from the Social Inbox" (2010)

42% of Social Media Users check personal email 4+ times per day, versus 27% of Non-Users. - Merkle , "View from the Social Inbox" (2010)

Shopping cart abandonment programs that merge email, Web analytics, and e-commerce data can result in conversion increases of more that 100% - Forrester Research (2008)

60% of companies in study did not send "welcome" emails to new subscribers. - Return Path (2008)

Email generates 1% to 2.5% of sales for 18.7% of all retailers in the survey.- Internet Retailer (2007)

Emails offering one service compared with emails offering a choice of several services bring higher conversions. - Marketing Experiments (2006)

The top three types of subject that compel subscribers to open emails contain one of these:

Discount Offer
Free Product Offer
Familiar Brand Name

MarketingSherpa "2010 Email Marketing Benchmark Report" (2010)

Adidas, why are you asking me all these questions?

2010-08-26T09:45:00.000-04:00

<<adidas_askingtoomuch.jpg>>
I signed up to receive emails from Adidas. I remember answering some
questions on the website, like gender, what sports I'm interested in,
what lines, but then 10 minutes later in my inbox, Adidas throws this
market research on me, before I buy anything, before I get any coupons,
before I even develop any connection with the brand?

Not sure, but I haven't answered and I deleted it. It's like
telemarketing people when they call you with all these questions that
you simply don't have time to answer.

People have no time for this Adidas... seriously!

Examples of plain welcome emails

2010-08-26T09:38:00.000-04:00

<<plain_furniture.jpg>> <<plain_viking.jpg>> <<plain_vikingUK.jpg>>

<<plain_staples_PT.jpg>> Im <<plain_jcpenny.jpg>> agine the scenario:
It's the first time a customer receives an email from your company; He
went on your website, signed up to receive offers and you choose to send
plain, welcome emails, without any offers, any nice message... Almost as
if you were obligated to do something, you just say: Thanks...
Everything plain, simple and boring...

Not sure what's the strategy here, but I don't think is a good one...

How are mobile phones changing social media?

2010-08-11T14:59:00.000-04:00

<<FT-MOBILE-PHONES-R32-1.png>>
Very nice info graphic about it...

Extra.com.br emails are too long!

2010-08-11T14:56:00.000-04:00

<<extra_aleayssuperlong.jpg>>
Extra.com.br always send me the longest emails. Their creative is great,
but I wonder why does it come with so many offers and also if the click
rate drops dramatically beneath the fold (which I bet $10 it does).
I think they have a great inventory and very appealing prices, but I
never cared to browse all the way down to check on everything...

When an email looks like a blog

2010-08-11T14:53:00.001-04:00

<<womma_email.jpg>>
And it makes sense!
It's all text but not heavy, very easy and fast to navigate through.
Good job WOOMA!

Good news: email comes in second place!

2010-08-09T15:41:00.001-04:00

<<4714503632_0ffaff5238_b.jpg>>
Although users are spending a lot of time on Facebook, twitter and other
social media sites/activites, a lot of them are also spending a lot of
time reading emails or at least checking them. This is great news for
us, because if a nice marketing strategy is to be put in place, all the
time people spend on our site, email and product page, well combined
with great social media initiatives can lead to sales. Doesn't matter
which one will convert, because if you track your clicks, you'll know
where your offer was found.

Honda sends me the cutest emails

2010-08-09T15:34:00.001-04:00

<<honda2.jpg>>
Very clean, rich content, relevant, right to the point of trying to sell
me a new car.

How female customers shop against male customers

2010-08-09T15:31:00.001-04:00

<<women-shopping.jpg>>
Another very nice info graphic about that info.

Click rates by industry

2010-08-09T15:25:00.003-04:00

<<email_marketing_click_rates.jpg>>

What are people buying online?

2010-08-09T15:25:00.001-04:00

<<What_People_Buy_Online_Infographic-513x1024.png>>
Very interesting info graphic about it...

A very informational info graphic about Spam

2010-08-09T15:24:00.001-04:00

<<spam-infographic3.png>>

How early is too early?

2010-07-23T17:20:00.001-04:00

<<xmas_june_kmart.jpg>>
Kmart sent me an email this week anticipating Christmas. I wonder if
it's too early for it, but I get it, they need to promote their layaway
purchase option and I guess the earlier you start the more you can make
people buy. But it was really weird getting this on a Tuesday in July...

This is why I didn't get an Iphone 4

2010-07-23T17:07:00.001-04:00

<<iphoneproblems.jpg>>
And I might not get it all anytime soon.
I'm actually considering switching to Droid, for many reasons.
All I know is that I love Apple, but I refuse to accept a phone that
can't handle phone calls...

How long do you keep your emails?

2010-07-23T17:04:00.000-04:00

<<openvelocity_1.gif>>
How long do you keep them in your inbox?
Very interesting data about it, from Mailchimp.

2010-07-22T13:23:00.001-04:00

Just updated my email marketing blog:
http://ping.fm/L07An

When using a celebrity makes total sense

2010-07-22T13:20:00.001-04:00

Radio Shack partnered with Armstrong to sell products and sponsor him.

I like the strong main image and the related product offers. Very clean, simple and social media friendly.

Great job, Radio Shack…

When too much happens to good people....

2010-07-22T13:15:00.001-04:00

Gap tried so hard in this one that it became messy.

Too many offers, too little space, not much color identity by category…

Bad soup in this one…

Old Navy increased the width of its emails

2010-07-22T13:13:00.001-04:00

Not sure why, but at least on Outlook doesn’t look too good.

Most retailers are using a 600px size.

2010-07-14T16:17:00.001-04:00

Help me! So frustrated with iTunes that I'm thinking about the android... I need flash also... Should I cheat on my iPhone?

2010-07-14T01:28:00.001-04:00

Just testing my brand new Ping account

How are people using Twitter? Who are you on Twitter?

2010-07-13T23:45:00.001-04:00

source: mashable.com

It's all about fashion!

2010-07-13T23:39:00.001-04:00

Beautiful collection, nicely done, clean, neat and straight to the point.

This is too long, seriously!

2010-07-13T23:31:00.002-04:00

How do people have the courage to make and send something so long? Seriously, it's the longest email I ever received and I hope people don't make something like this anymore...

Blik has the cleanest and coolest emails

2010-06-27T17:38:00.003-04:00

Their products are beautiful and they always have great photos, so the email is all about the images, because the product itself is very simple. The point is again to be clean, simple but right to the point. When I receive their emails I always click and browse their website... very nice work!

When one image wins you over

2010-06-27T16:34:00.002-04:00

I remember forwarding this email to at least 8 people, just because it's so cute, so powerful and so pretty. The products are also very cool, but the baby image won me over the whole thing.
When I see pieces like this, I remember that design is simple, that one image still sells more than a 100 words and also how much anything baby related still catches any women's eyes (even the single girls with no intentions of having one anytime soon).

Banana Republic is trying to teach me how to dress and I like it!

2010-06-27T16:17:00.002-04:00

They sell clothes, style and accessories. They are doing that very well in their emails. I like large images that detail well the fabric, the cut and the length of its clothes. When you click at it, it takes you to a landing page with the option to buy all the outfit separately. I love it and I think is a great experience...

World cup themed email

2010-06-27T16:07:00.002-04:00

I'm back with tons of stuff to share!

2010-06-27T15:45:00.002-04:00

Sorry for disappearing, but I'm back. MBA has been crazy and although I do my homework of gathering all the samples I show here, I never have time to sit down and update the blog. Then I've been also reading about career and time management, and I realize that time is something you create to make things happen. So I'm here watching Argentina against Mexico and updating my blog, because I think it's important.

The lesson of this whole thing is that you have to find time to do what's important. So here follows some great samples of email marketing and not so many for our analysis.
Hope you enjoy them...

Old Navy collection

2010-05-29T00:58:00.000-04:00

Always colorful, playful and beautiful. I always click, even if I don't buy anything... love it every single time.

Google surprised me by email... that's new!

2010-05-29T00:55:00.000-04:00

How does Walmart emails look in Brazil?

2010-05-29T00:26:00.002-04:00

Answer: image heavy, too many offers and without template variations. Not really creative and very desperate to target all audiences.

Dailyworth is totaly worhty!

2010-05-14T14:29:00.002-04:00

This is a great example of content driven email, with eventually services and product offers. It has the right copy size, it works perfectly on Iphone, outlook, webmail and it's not long. I love that the colors are always plain and the use of images don't make it heavy. Worth signing up for it...

Do people still think that long is better? really?

2010-05-14T14:17:00.003-04:00

I used to write content for web, back on 1998 until 2000. Since then I had this fight with everyone about the fact that people read differently on screen. Nowadays, specially, the longer the worse! If you scrolled 2 to 4 times, that's enough. Your main real estate is whatever is above the fold. I hope I see less long emails and more clever copy and beautiful images...

Check out my new group on LinkedIN about email marketing

2010-04-18T01:21:00.002-04:00

Open for anyone to join and add their 2 cents about it.

Americanas.com and their long, long emails...

2010-04-15T00:21:00.003-04:00

I never browse through the whole thing... too long, too much, too boring... some offers are nice, but seriously, who reads the whole thing?

The new Ipad is here!

2010-04-15T00:19:00.003-04:00

And Apple sent me an email without much info about it! I had to browse 3 pages to get all the info on pricing, plans and apps... Come on, Apple, you can do better than this!